DREW WRIGHT

If there's one burning question about the automotive marketplace that everybody ponders, it's this: who came up with the idea to put a giant inflatable gorilla on top of dealerships? We decided to answer this question once and for all by creating a digital campaign about this fictional trailblazer, complete with advertorial and mini-documentary. In the end, it's obvious that 3rd party shopping sites like AutoTrader and KBB.com are the superior tool for driving business.